Value For Money

It always amazes me how so many people seek the cheapest and not the best.

I know I am always going to blow my own or my industries trumpet.

I had an email last week from an agent making enquiries about fees. This particular agent has not used our services before(we get 5 to 6 new client enquiries per week).

I responded to the email to say that our company was available to conduct the auction on the date and time and also advised on the fee.

Our fee is $440 including gst and our regular clients do not even shrug at this fee.

The agent replied that she had only received $220 for the auction fee. I replied saying i have not done an auction since 2001 for this fee and i do not know any professional auctioneers that would in 2008 charge this fee. I recommended that the agent contact their franchise group and i also suggest that she contact a couple of franchise owners that i know in that group that may do it as a favour.

I was quite suprised with the response that i got.

The agent said that the last time she used an auctioneer that charged $220 they were very disappointed with the performance and service that they got and did not want to use that auctioneer again.

I have heard this so many times before. There is an old saying you get what you pay for.

The other thing that did suprise me was that agent and the agency was not prepared to make up the difference or was not willing to go back to the seller and recommend to them that they pay the extra.

An auction is a public display of the agency. If the auctioneer does not portray the agency and the agent in a good light then the chance of repeat and referral business is very minimal. A quality auctioneer can make the difference between getting the property sold and for the best price and getting no result with a property owner that is not happy and tells everybody else in the market place.

My recommendation is get a good quality auctioneer and be prepared to pay market rates to get that quality.

Jason started his career as a country agent back in 1987. Specialising in Auctioneering, Jason travelled the East Coast of Australia. Jason’s determination to be the best that he could was proven with Jason being twice awarded Queensland Young Auctioneer of The Year and twice runner-up in the Australasian titles. In 1997, after 10 years in the bush, Jason decided to wash off the dust and the mud and move to Brisbane. In 10 years Jason has conducted in excess of 2000 house auctions and is regarded by the Real Estate Institute of Queensland as one of the top property auctioneers in the state, being a finalist(Top 3) in the REIQ Auctioneer of the Year in 2000,2001,2003,2004 & 2006. In 2005 Jason competed against auctioneers from throughout Australia to be awarded Harcourts Australia Auctioneer of The Year. When choosing an auctioneer to handle your sale it makes total sense to choose one who is acknowledged not just for their achievements within the industry, but also for their achievements on behalf of each and every client. That’s why Jason’s reputation as the man behind so many outstanding results is that will continue to grow with the support of the Award wining team at Auction Dynamics.  To change this standard text, you have to enter some information about your self in the Dashboard -> Users -> Your Profile box. Read more from this author

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